As a massage therapist, your main focus should be on providing the absolute best in service to your clients. Whether you specialize in Swedish massage, trigger point therapy, Reiki or any of the myriad of incredible massage and healing modalities, taking the time out of your busy schedule to market your massage business can be incredibly tough – especially if you don’t know where to start.
As a massage therapist, your biggest hurdle is convincing your clients that they need a massage. While many will think of you when they have an ache or a pain, they may not initially think of your services as a method for preventing injuries, muscular conditions, or illnesses as well. Education is key, and through the use of your website, blog, Facebook Fan Page, and monthly newsletter you can offer just that – valuable information that will prove the benefits of your services.
The average consumer is more likely to do an internet search before choosing a professional service now than ever before. This means you need to be visible enough to attract someone’s attention. Not sure how using the web to market your massage business will really benefit your bottom line? Check out this FAQ page for valuable information about blogging, social media sites (like Facebook and Twitter), newsletter creation, and more.
Deborah Dera is a full-time writer and massage therapist. She has been offering web content and marketing solutions to small businesses for the past 7 years and has been a certified massage therapist for just as long. She understands how overwhelming the process of marketing your massage business can be and is ready to design a unique marketing plan to suit the needs of you and your business.
"Everyone has his own specific vocation or mission in life. Therein he cannot be replaced, nor can his life be repeated. Thus, everyone's task is as unique as his specific opportunity to implement it. (Viktor Frankl)"
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